Yesterday news came out that the New York Times is ready to announce a new “pay for content” model for their website. There has been a lot of talk lately of news organizations moving to this system, and with one of the leading newspapers making taking the plunge it will only be a matter of time before we see more follow suit.
I have been very opposed to these moves for quiet some time. There are tons of other revenue generating models the organizations could use for their websites, but they have failed to even test them out. Just in terms of online advertising, there are new trends out there, such as site skins, that I haven’t seen any major news organization test out. These ads are by far the most profitable of them all so far, and would most likely generate a decent revenue boost for the faltering news companies.
This decision will spell trouble for blogs. First it will add to the overhead for bloggers, having to subscribe to news sites to find post worthy items. It doesn’t mean all blogs will have to do it. Sure some of the bigger ones will, but then the smaller blogs will have to rely on those bigger blogs for content. That’s the route I am taking.