Scarborough continued his attack on bloggers this morning, saying we are a bunch of Cheetos eating, Harry Potter watching basement dwellers. Ignore the fact that I don’t even like Harry Potter, let’s look at something more interesting – the ratings. Here’s the breakdown of morning shows courtesy of TVNewser:
| Show (6-9amET) | Network | A25-54 | Total Viewers |
|---|---|---|---|
| Fox & Friends | FNC | 272,000 | 857,000 |
| American Morning | CNN | 149,000 | 422,000 |
| Morning Express | HLN | 121,000 | 250,000 |
| Morning Joe | MSNBC | 119,000 | 371,000 |
| Squawk Box | CNBC | 91,000 | 220,000 |
Old Morning Joe is getting really close to the bottom there. I happen to know a lot of bloggers do tune into Morning Joe, as it’s the only morning show with actual politics. But what would happen if all the bloggers turned off Morning Joe? My guess is his numbers would possibly fall below Squawk Box. Wouldn’t that really piss off Joe, and possibly open the eyes of some execs at MSNBC?
And just to add insult to injury, let’s compare Scarborough’s numbers to that of Daily Kos:
Average Per Day 892,723
Wow – Kos has more than double the viewership of Morning Joe. Perhaps this is why Joe is going against the bloggers so much? I really think we have the power to drop his ratings even lower and show him just who the bloggers are – his viewers.