March 14, 2011 /

People Are Turning Off Cable News

Maybe the news channels will wake up and realize what they are doing isn’t working: After years of audience growth, cable news may have hit a wall. According to the Project for Excellence in Journalism’s annual State of the News Media report, cable news viewership for CNN, MSNBC and Fox News fell substantially in 2010 […]

Maybe the news channels will wake up and realize what they are doing isn’t working:

After years of audience growth, cable news may have hit a wall.

According to the Project for Excellence in Journalism’s annual State of the News Media report, cable news viewership for CNN, MSNBC and Fox News fell substantially in 2010 — 13.7 percent in aggregate for a sharper decline than any other sector. Broadcast news, which has experienced declining viewership for years, was down another 3.4 percent in 2010.

The numbers are truly telling. The biggest loser is to be expected, CNN, which saw a decline of 37%. Up next is FOX, who saw a decline of 11% and the network with the smallest loss was MSNBC, with only a 5% decline.

I will admit I am part of the decline in viewership. I used to be one of those people that was glued to network news, but I finally got my fill of it. Having paid personalities tell me how I should think and feel just didn’t seem healthy. Instead when I watch a news network I want to see news. I know that might seem like a far-fetched idea, but really – is it that hard to do? Other countries have news networks that show news, why can’t ours? Are Americans really that incapable of drawing their own conclusions?

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