I only post about this because I have known Bobby Burck most of my life. We grew up in the same town, just north of Cincinnati:

One of New York’s top tourist attractions, a guitar-playing cowboy dressed only in a pair of underpants, boots and Stetson hat, is reportedly suing the Mars candy corporation for trademark infringement.

Times Square’s “Naked Cowboy,” is seeking 60 million dollars from Mars, whose animated blue M&M candy wearing a remarkably similar outfit is competing for attention in the square, the New York Post reported Wednesday.

“My initial response was like, ‘Wow that’s cool,'” the nearly nude performer, whose real name is Robert Burck, told the newspaper.

“All I’ve got is my underwear. It’s the most brilliant thing that’s ever been created from a marketing perspective. You can’t stop it,” said Burck, 37, who reportedly filed suit on the advice of lawyers and trademark experts.

It will be interesting to see how this turns out.