This seems rather odd:

For years Keith Olbermann of MSNBC had savaged his prime-time nemesis Bill O’Reilly of the Fox News Channel and accused Fox of journalistic malpractice almost nightly. Mr. O’Reilly in turn criticized Mr. Olbermann’s bosses and led an exceptional campaign against General Electric, the parent company of MSNBC.

It was perhaps the fiercest media feud of the decade and by this year, their bosses had had enough. But it took a fellow television personality with a neutral perspective to help bring it to at least a temporary end.

At an off-the-record summit meeting for chief executives sponsored by Microsoft in mid-May, the PBS interviewer Charlie Rose asked Jeffrey Immelt, chairman of G.E., and his counterpart at the News Corporation, Rupert Murdoch, about the feud.

Both moguls expressed regret over the venomous culture between the networks and the increasingly personal nature of the barbs. Days later, even though the feud had increased the audience of both programs, their lieutenants arranged a cease-fire, according to four people who work at the companies and have direct knowledge of the deal.

In early June, the combat stopped, and MSNBC and Fox, for the most part, found other targets for their verbal missiles (Hello, CNN).

I don’t blame Keith for this, who actually said “I am party to no deal” when asked about this. Rather it is a systematic failure of our media. No longer is delivering the news considered a public service. Instead it is now a profit getter. That taints the forth estate to a point that detrimental to our democracy. When we talk about saving the media, then we really need to examine what needs saved. Profits should be the last thing, if anything to honor the memories of people like Cronkite.