September 8, 2008 /

Matthews And Olbermann Out On Election Coverage

There has been a lot of chatter today regarding MSNBC’s decision to scrap Olbermann and Matthews on special election coverage. Honestly, I don’t think it’s a bad idea. MSNBC’s ratings were in the toilet during the conventions and I can honestly see why. They didn’t cover the convention – they covered each others opinions. I […]

There has been a lot of chatter today regarding MSNBC’s decision to scrap Olbermann and Matthews on special election coverage. Honestly, I don’t think it’s a bad idea. MSNBC’s ratings were in the toilet during the conventions and I can honestly see why. They didn’t cover the convention – they covered each others opinions. I actually found myself tuning into CNN more during those two weeks (despite how much I despise CNN).

MSNBC needs to take this and do more than change the faces on these big nights. They could actually keep Olbermann and Matthews hosting the shows, but change the production. For too long we have been plagued with the same people on MSNBC. You can turn it on at 6:00am and see Pat Buchanan rambling his nonsense and then at 9:30pm he is still there. MSNBC only has a small handful of contributors/analysts and that is what’s really biting them in the ass.

If MSNBC wants to continue to compete and grow, it’s time for some fresh blood. Rachael Maddow’s new show is going to be a good start, but the hosts really aren’t the problem – it’s everyone else. Let’s get some more views on the shows. They don’t all have to be left or right views – just different views. MSNBC – you are becoming extremely stale.

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