May 5, 2006 /

Turning Off Cable News

While the right is out attacking Colbert, O’Reilly is facing his own problems. From MediaBistro: Young viewers just don’t watch The O’Reilly Factor like they used to. April marked Bill O’Reilly’s lowest-rated month in the 25-54 demographic since August 2001. His 415,000 demo viewers in March was a new low, but O’Reilly managed to lose […]

While the right is out attacking Colbert, O’Reilly is facing his own problems. From MediaBistro:

Young viewers just don’t watch The O’Reilly Factor like they used to. April marked Bill O’Reilly’s lowest-rated month in the 25-54 demographic since August 2001.

His 415,000 demo viewers in March was a new low, but O’Reilly managed to lose a few more in April, averaging 412,000 in the demo. Here’s his post-Katrina track:

Sept: 1,115 / Oct: 518 / Nov: 468 / Dec: 460 / Jan: 472 / Feb: 458 / Mar: 415

But this trend started long before the hurricane. for O’Reilly, April’s numbers reflected his lowest demo rating in almost five years.

Funny how O’Reilly always defends himself with his ratings and now they are plummeting.

Something else interesting in the cable news scene is the bad news for Anderson Cooper:

IF Anderson Cooper isn’t just a little embarrassed, he should be. Sure, he made the cover of Vanity Fair – but inside is a creepy photo of the CNN dandy in a mama’s-boy pose with real-life mother Gloria Vanderbilt that has media types snickering. Worse, Cooper was sucker-punched with his April ratings that had his prime-time show down about 36 percent with younger viewers he’s supposed to attract. Aaron Brown, whom Cooper ousted, was actually doing better this time last year.

While the ratings between O’Reilly and Cooper can not be compares, as they are on at different times, this shows an overall decrease in people turning to cable news. What I find most interesting on this is that Aaron Brown was doing better than Cooper. Perhaps CNN should look at bringing Brown back. They would get no complaint from me at all.

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